Dr. Noha Saleeb (PhD, MSc, BArch (hons), FHEA, MCIAT) is an Associate Professor in Construction & Creative Technologies, Middlesex University UK. She is Programme Leader for the International MSc Building Information Modelling Management programme focusing on innovative digital technologies, processes for enhancement of design, information, project and construction management. She is also Programme Leader for BSc Architectural Technology programme. Her research interests lie at the intersection of architecture, IT and e-learning disciplines specialising in 3D digital architecture and Building Information Modelling. She is currently investigating implementation of Industry 4.0 technologies in design and construction, e.g. Artificial Intelligence and Big Data analytics, and currently Principal Investigator for International funded projects in usage of these innovative smart technologies and processes for new and heritage assets. Initially an architect, Dr Saleeb worked for many years in industry in design, construction and onsite project coordination. She is currently providing consultancy on BIM implementation and integrated digital delivery management on live projects and acting as consultant on several industry boards and professional bodies.